Choosing the right copywriter for your business can be difficult. It’s a dauntingly crowded market but just because someone calls themselves a copywriter or content writer, it doesn’t mean they’re any good – and it certainly doesn’t mean they’re right for you.
This blog post is not meant to be a sales pitch about how startlingly brilliant I am. That’s up to you to decide. It’s simply meant to tell you a little bit about how I work and how I approach content writing. Hopefully it’ll resonate with you and you’ll come away marvelling at how startlingly brilliant I am.
1. My content is clear and simple
There’s not much in life I enjoy more than getting stuck into a challenging subject and transforming my new knowledge into something people actually want to read. I once spent a summer writing an entire website about tax, a subject I had (for one reason or another) never felt like exploring in much depth before. I was surprised to find that I really enjoyed it, and so did my readers (who, to be fair, were all accountants). My speciality is making complex information understandable, interesting and easy to read. Yes, even tax.
2. I write for many different audiences
Effective writing speaks to its audience, whether they are accountants, cake-makers, counsellors, CEOs of international corporations, camera retailers, or luxury holiday-makers. In the past I’ve adapted my writing style to cater for all of these audiences, and many more besides. You can see examples of these yourself by visiting my portfolio.
3. My content writing adds value
In business, enjoyable and easy-to-read content converts into sales. The most successful organisations allocate at least 40% of their marketing budgets to content because this is ultimately what customers want. Valuable information. How-tos, buying guides, reviews, educational resources, infographics – these materials are not just there to look good. They help guide customers to your products and services, and help search engines pick you out of the crowd too.
An important part of my job is to monitor the effectiveness of my content and use analytics tools to hone and improve it.
4. My content helps you rank
Many, many content writers forget that they are writing for humans, not search engine algorithms. Writing for the web is a specialised skill, but one that requires balance. You can tell when a writer is sucking up to the search engine optimisation gods because their content often comes across as oddly contrived and repetitive. Chances are they’ve tried to squeeze in as many variations of their keyword as possible to rank higher on Google. A good content writer like me wouldn’t do that. The best content writers use a much subtler approach. Did I mention I’m a content writer?
As search engine algorithms are geared up to simulate human thought-processes anyway, I find that if you put the humans first, the AI will follow. No spammy, keyword-stuffed pages for me, thank you. Besides, Google is savvier than that. For me good online content writing is all about subject, clarity, structure, and brevity. If you can get that right, the customers will follow.
5. My prices are competitive
I am an independent copywriter, not an agency. With lower overheads, I can keep my prices competitive. There are lots of other reasons not to go with an agency, especially if you’re a small business, but that deserves an entire blog post of its own (watch this space).
For now, thanks for reading, and if you like what you’ve read so far and you think you’d like to work with me, please get in touch and let me know how I can help.